My Value Proposition

Over the past couple of years I’ve been in a career transition phase, giving a lot of thought and energy into determining what I want to do in my next chapter. I’ve explored several creative disciplines, indulging myself in things that I’m passionate about. I’ve met a bunch of interesting and very authentic people who have shifted my perspective on what is possible now.

A couple of things have become clear to me:

1) Beauty has an incredible power to connect us and improve our overall experience.

2) My mission is to serve the world by contributing my creative talents to elevate wellbeing through tangible experiences & environments.

I’ve applied my design skills to many arenas over my career, from corporate campaigns to editorial design to cycling jerseys for athletes to legal presentation exhibits for high-profile national court cases. I’ve leveraged my creative talents to educate, entertain, and build cases for justice. All of those are valuable and valid ways to apply design to improve the human experience and I’m proud of my accomplishments. But I want to do more than serve logical, intellectual purposes. I want to do more, impact people more emotionally and spiritually.

3) Beauty is an antidote to the ugliness around us all — I’m not referring to surface or cosmetic ugliness. I’m talking about the challenging aspects of our lives.

The world has changed — both the external world and my internal world. There’s a great deal of ugliness around us all. Politics, media, technology fears and social unrest seem to be growing. The level of distrust, cruelty and contempt is more palpable than any time I can remember. Yet internally, I sense there’s more to this all than meets the eye. The old paradigms of command and control are breaking down. Chaos brings an opportunity to quickly make lasting changes.

I intend to contribute to the positive, beautiful experiential aspects of this world. I’m most curious about exploring how design can improve environments - whether it’s for office design, restaurants, shops or gardens.

I’ve been very practical most of my life, accepting and adhering to the conventional belief that one has to choose between financial security and following their heart. That doing work aligned with one’s purpose is a luxury and even foolish. What if that belief is wrong?

This all feels a bit rebellious, risky… and very satisfying.