Blue

Creative Psychology
Written By Lisa Brzezniak

Blue is the color of water and sky, associated with serenity, stability, inspiration and wisdom.

It has a positive effect on our wellbeing, giving off a feeling of calm.

HISTORICALLY

  • In Ancient Egypt;

  • During the time of the Roman Empire,

  • Chinese culture,

  • In Japan

  • In Africa

SPIRITUALITY
Blue symbolizes different things across spiritual traditions:

  • Buddhism =

  • Christianity =

  • Hinduism =

  • Islamic =

  • Judaism =

MARKETING
Blue connotes stability, reliability and wisdom, so companies that depend on customer trust and loyalty .

Common phrases using blue include:

  • The blues/feeling blue = depression sadness

This list just scratches the surface, but underscores the importance of really knowing your target audience. Its wise to understand cultural impacts of colors as we expand into an increasingly global society.

Lisa Brzezniak
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